Maybe it seems obvious, but the success of a Facebook event promotion initiative will live or die with a Facebook events page, set it up well, and it will be easier to find success.
Choose a cover photo that’s 1920×1080 pixels. Your cover photo should feel exciting, and should be eye catching, since it will show up if attendees choose to share your event with others on Facebook.
Make sure to pick a short and memorable event name. According to Facebook’s events team, events with longer names tend to perform worse on the platform. One reason for this might be that 54% of all users only use Facebook through a mobile device – longer titles typically won’t look good on smaller screens.
Add data to help Facebook share your event. Facebook has an algorithm that will recommend events to users based on a number of factors. It’s important that event organisers input the correct information about where the event is being held, and when it’s starting so that the algorithm can promote the event. Be sure to also select the appropriate event category. Popular categories include:
- and Concert.
Lastly, add tags that you think people might be searching for. A great App to help generate hashtags in called Hashme.
Optimise you’re event notifications. It might be tempting to notify event attendees about event updates using a Facebook Events page, but organizers should avoid using notifications to engage with registered attendees.
According to Facebook’s own research, events that send more than a few notifications experience considerable audience disengagement, as people turn notifications off when they find them to be annoying.
Use other channels, like email marketing, or messages through an event app to update attendees about important event information.